Why a well designed logo is essential to your business

July 18, 2013

 

What is a logo?


A logo is a graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition.  Your logo is the face of your business.  It's not only a critical aspect of the marketing for your business it's also the cornerstone for your brand.  It is the most visible presentation of a company to the target market.  A well designed logo is also one of the most valuable tools for a company's market strategy.

 

 

What a logo means to your business.


A logo is the first impression and the visual aspect of a company's overall brand.  As it will be seen in many places the overall look of a well designed logo can bring a business success while an inadequate logo can make your business look amateurish and turn away potential customers.  A well designed logo can mean instant recognition of your brand and the better the design the more memorable it'll be in the audience's minds.  The power of a logo lies in its visual quality.  Studies have demonstrated that individuals perceive and identify with pictures quicker then content.  'A picture is worth a thousand words' as they say. 

 

 

 

What makes a logo design good?


There are a few elements you should consider when it comes to your logo.  

Is my logo describable?  Is it memorable?  If a logo is isn't describable how would you expect anyone to remember it?  When designing the logo, think simplicity, particularly with the color scheme.  Make the logo comparable with your brand, and verify that it adjusts to the qualities and the message you need to pass on to your clients.  What is your organization's center attributes?  The most memorable logos will promote this.  

Is the logo unique?  Does it stand out?  You want your business logo to have a certain factor that guarantees individuals will recall it.  When they remember your logo, they recall your business.  Everyone adores a clever logo however in the event that you put an excessive amount of exertion into attempting to drive cleverness, the idea is more likely going to fall flat.  It's far more practical to have a clean and simple logo that stands out on it's own.  

Is the logo effective without color?  Color is secondary to the shape and form. No amount of color or variations of color will bring a terrible design to life.  

Is the color scheme good?  Color is important as it creates an emotional response, so it's vital to pick your logo colors deliberately.  People respond to different colors, which is why stop signs are red.  While this may be a decent complement color, you for the most part would not want an all red logo, as this can be unappealing.  While greens and blues, are more pleasant and guaranteeing. 

Does my logo work when scaled?  You want your logo to look just as good at an inch as it does at 30 feet.  You need your logo to be flexible in this manner as it might be on a business card, on stationary, or on a giant banner or poster.  A good logo works on a postage stamp and a billboard.  It will look extraordinary online and offline.  

Is my logo relevant to the industry in question?  The logo design must be significant for the business.  This is accomplished through examination into the business, and correlation to competitive organizations.

 

 


You get what you pay for.


Having your logo composed by an online service is practically ensuring that your organization's brand won't emerge in the business world.  Most of these are reusable templates and will reflect poorly upon first impressions of your business.  While your initial cost of a logo design can seem somewhat costly you have to think of the return investment.  A logo continues to work long after it has been made.  A good logo will continue to help spread your brand and bring in potential customers.  While a logo for $5 sounds great now, think of the long run.  You will be losing money on terrible branding.  Even worse you run the risk of accepting stolen material and then can be sued for a great deal more.  When you go with a professional design firm or freelancer you are ensured proficient, unique work.  You claim the copyrights and, you receive all the files necessary to use and re-utilize your logo as many times as needed.   So the question you may be wondering is how much will a good design cost?  The average price of a logo (this includes quotes by freelancers, independent firms, and professional agencies) can run you anywhere from $250-$5,000.  Many graphic designers will have a bundled rate then permit you to request customization at an extra charge.  Packages will usually incorporate different forms of the logo.
 


Why is your logo design important?


A great logo design cements purchaser dependability.  The recognition of the design is the way to developing your business and to keep your business in the target market's minds.  It is your most powerful marketing tool and conveys the message and values of your company.  It is the signature of your business.  So if you are in the market for re-branding your business, updating your logo, or looking to buy a new logo remember, the design of your logo can make or break your business.

 

 

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