INNOVATIVE INSIGHTS

Imagine this scenario: you receive a call from a small business owner who needs some design work. He says he doesn’t have time to do it himself and asks for a quote. When you give him the project estimate, he balks at your rates and thanks you for your time, never to b...

What is a logo?


A logo is a graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition.  Your logo is the face of your business.  It's not only a critical aspect of the marketing for your business it...

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Why a well designed logo is essential to your business

July 18, 2013

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