INNOVATIVE INSIGHTS

You’ve heard about SEO. You’re convinced SEO works very well for different kinds of online business. What you probably wonder is why it’s so powerful.

That’s why I wrote this report – to show you not one, not five, not ten… but twenty-nine different reasons to...

Imagine this scenario: you receive a call from a small business owner who needs some design work. He says he doesn’t have time to do it himself and asks for a quote. When you give him the project estimate, he balks at your rates and thanks you for your time, never to b...

So what is branding? And why is it so important for your business?

Branding goes way beyond just a logo or graphic element. When you think about your brand, you really want to think about your entire customer experience…everything from your logo, your website, your soci...

Here are 16 reasons why social media is an important part of your business marketing strategy.

1. Social media posts can be used to drive targeted traffic. Creating a new page on your site is like taking a really great selfie. You want the world to see it and bask in it...

Your very first step should be to define the goals of your website. Most businesses should have at least three: to create an online presence, to differentiate your business, and to capture leads.

1. Creating an online presence is the most basic reason for building a web...

What is a logo?


A logo is a graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition.  Your logo is the face of your business.  It's not only a critical aspect of the marketing for your business it...

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Why a well designed logo is essential to your business

July 18, 2013

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